The Daily Post

For most of us, the thrill of clicking “publish” on a blog post has a less-pleasant side effect: the dread that it will fall alone in the online forest, unread and unheard. Eventually, though, someone else will wander through your neck of the woods — probably a few someones. Followers!

Now what?

Keep up the good work.

When we realize we have an actual, not-just-our-best-friend audience, some of us freeze up a little. It’s one thing to publish a post, but another to know that people — strangers, even! — are actually paying attention. Many bloggers fall into one of two common traps that seem like smart decisions, but undermine your success.

  1. Pushing yourself to post more frequently. Your audience already likes your current pace, and making yourself blog more will only lead to burnout. If you’re inspired to create more, awesome! But there’s no need to force it for your audience.

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