What’s the Dollar Store have to do with launching a book?
Isn’t that where books go when they die?
I write kids’ books. Okay, I have written one picture book. I am an indie-author (sounds much hipper than self-published). So, other than myself, no one is making the rounds to promote my little gem. After spending a pretty penny to bring my book to life, I didn’t have a lot to spend on its launch. So, what’s a gal to do?
Let’s back up a little. Location, location, location-right? I had to choose a venue for the party. I reached out to our local animal shelter, and they graciously lent me their banquet room. The Animal Rescue League of Iowa recently underwent a major remodel. It now feels more like a community center than a shelter. It was an ideal spot for the event. I donated a portion of my proceeds to the ARL, which came out to $456.00 that night.
Now, on with the shopping. I knew I wanted to serve cookies at the event. I also wanted to give out some swag. But how?
Ta-Da, The Dollar Store.
Do you know you can get a package of 16 chocolate chip cookies for $1? Do you know a child who does not like cookies, or a parent who doesn’t like free?
I was also able to score 6-packs of bottled water for a buck! Napkins? Yes, please. Another buck. Fancy, silver serving trays? I got those too (I don’t think anyone suspected they were plastic).
What about the swag? Even at $1 each, I could not afford to give out unlimited freebies. So, I advertised that I was giving out free fairy wings OR bunny ears to the first 50 kids (my book is about fairies and dust bunnies). Guess what I found at the Dollar Store? Yep, strap-on fairy wings and headbands with bunny ears.
The party was a huge success, and one family went home with more than a book-they adopted a pet that night!
Can’t find that in The Dollar Store!