As a self-published author, I have to find the humor in my daily existence, or I would go insane. Each morning, I sit down and commence work on any number of projects, in various stages of development. As my eyes drag my brain from one work pile to the next, I try to determine which hamster wheel I’ll climb into today. As with most things in life, the squeaky wheel gets the grease (in my case, elbow grease). Most recently, this hamster has been doing laps on the book promotion wheel. And, I can tell you, promoting a book is no walk in the park.
I released my first children’s picture book in 2014 and my second in 2015. With both books, I hopped on my wheel and convinced several stores to host signing events, and I scampered my way onto the shelves of local bookstores and libraries. Since then, I’ve sold around a thousand copies. I am self-published, so that means I have to hustle and work for every single book I sell. I am up for the challenge, and I actually enjoy cultivating these local connections.
It’s when I venture out into the online world that I feel the pressure of the rat race. It’s easy to get caught up in Amazon rankings, Goodreads reviews, Twitter, Facebook, and the like. Ironically, I find myself becoming the squeaky wheel, vying to be greased, “Buy my book. Review my book. Get my book for free.”
Despite my best efforts, my online sales are slow moving (under 150 books sold). But, I lick my paws and hop on the wheel for the next go ‘round. And, a little elbow grease never hurts.
Don’t be shy, leave a reply. There’s plenty of room on this wheel. How’s your publishing journey rolling?
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Michelle Eastman Books 
jlfatgcs
I love this post; honest and open, and sharing ‘how it’s going’ with us. You rock!
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